• As traditional media continue to see a decline in readership and viewership, the Web continues to rapidly gain users. The Google, Yahoo, AOL and MSN Web sites between them have about 100 million monthly visitors, whereas “brand name” daily newspapers, such as the New York Times and Washington Post, average 8.5 million monthly readers by comparison.
• The possibilities for marketing on the Web can be overwhelming and many people jump into the chaos without a solid strategy in place. By bringing a marketing and public relations perspective to your strategy, you can be sure you are reaching the right audiences in the right places with the most impactful message.
• Web public relations and marketing provides you with a concrete way to track return on investment. Traditional public relations is notoriously difficult to measure without extensive research; however, on the Web, impact can be measured by the number of unique visitors to your Web site, email inquiries or statistics that show which Web sites are sending visitors to your site.
• Implementing public relations and marketing tactics on the Web is an affordable way to quickly increase your organization’s visibility and reach. Blogs, pay per click and Podcasts are more are much more affordable methods to market your organization than paid advertisements in traditional media.
• Engaging Web public relations tools demonstrates to your current and potential clients that you are in step with current technology and trends and willing to communicate with them in the methods they prefer to use.
• Marketing on the Web allows you to speak directly to your target audience, bypassing filters such as traditional media, to ensure your message is heard clearly.
• The Web offers a much more targeted and qualified way to reach potential clients with many sites, blogs and Podcasts appealing to very niche audiences that may be the perfect fit for your message.
• Establishing an online presence beyond your Web site helps further your or your organization’s credibility in your industry. Through video, blogging, Podcasting, and other online tools you can demonstrate your knowledge and expertise and become a well-respected source amongst clients and the media.

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