Blogs
- Strategic topic development to appeal to target audience
- Development of content ideas
- Writing assistance
- Blog design
- Online implementation
- Monitor and manage postings and feedback
- Maximize exposure online via listings on blog directories, back links, search engine optimization and other strategies
- Manage media outreach to announce and obtain coverage on newsworthy posts
- Pitch appropriate bloggers to write about your organization
- Monitor blogs for mentions of your organizations and react quickly to misinformation
Twitter/Microblogging
- Develop strategy to engage twitter to reach target audience
- Set up account and design page
- Search and recruit potential “followers”
- Update “tweets” daily
- Monitor Twitter for key words related to your business and respond when appropriate
Podcasts – Audio and Video
- Strategic and creative overall topic development to appeal to target audience
- Content development and scripting
- Video and audio production and editing
- Development of Podcast blog
- Online implementation
- Monitor and manage postings and feedback
- Maximize exposure online via listings on Podcast directories (iTunes, etc.), blog directories, search engine optimization and other strategies.
- Manage media outreach to announce and obtain coverage on newsworthy Podcasts
- Pitch appropriate Podcasts to include your organization
- Monitor Podcasts for mentions of your organizations
Social Networking (MySpace, Facebook, LinkedIn, etc.)
- Determine appropriate social networks on which your organization should have a presence
- Determine participation level
- Design and implement profiles for individuals/organizations on selected social networks and where possible, ensure “the look” matches the company’s visual brand
- Manage posts, “friend” invitations, applications (particularly on Facebook), video uploads, photo uploads, message boards, event listings, group membership and marketing to target public on designated social network
Online/Viral Video (YouTube, Yahoo Video, etc.)
- Strategy on how to integrate videos into your marketing efforts
- Concept development
- Production and editing
- Optimization for Web
- Web site integration
- Distribution to online video sites and comment management
- Manage campaign to encourage mass/viral distribution
- Search engine optimization to ensure maximum exposure
- Obtain media coverage on newsworthy videos
- Video news release production and distribution
- Webcasting & Web Cams
RSS Feeds
- Strategy on how to use RSS feeds to reach target audiences
- Create feed
- Manage feed content
Web Site Development and Management
- Analysis of existing Web site and redesign to maximize use of new Web technologies
- Online newsroom development designed for ease of use for journalists
- Manage content and ensure site is updated regularly
Search Engine Optimization and Pay Per Click
- Ensure Web site maximizes visibility among major search engines
- Manage Pay Per Click campaigns, allowing you to bid on searchable key words, and ensure maximum exposure for the cost
- Strategy on other online methods to ensure maximum visibility among search engines
Press Release Optimization and Online Distribution
- Take existing or develop new press releases and design them for search engine visibility using key words, and adding “tags” to related subjects and links to appropriate online tools, such as social bookmarking sites, blog directories, related Podcasts, videos, high-res. photos, sources, news articles and RSS feeds to provide context and additional information. Press releases are delivered via e-mail in HTML versus traditional plain text.
Misc. Web Strategies
Strategy for other online or mobile techniques appropriate to your industry. These may include:
- Web sites: TripAdvisor, IGoUGo, Craig’s List (online classifieds), Second Life (virtual community), Flikr (photo sharing), Yahoo Answers
- Instant messaging
- Social bookmarking
- Wikipedia – Create and manage entries related to your organization to ensure accurate information
- E-mail blasts – Design, distribution and management of lists
- Live chatting on organization Web site
- Writing articles and posting to free article directories
|
